What you see is what you get

Here is a very nice image, composed of four squares. The upper-left and lower-right squares are pink with black horizontal stripes, and the upper-right and lower-left squares are green with black vertical stripes.

McCollough

What do you mean by “you’re talking nonsense”? Any fool can see that two squares are pink and two are green, and if all you see is a black and white image, well, you had better get yourself checked for total colour blindness; I’m surprised you hadn’t noticed it until this far in your life! Now, we could argue about this for quite a long while, and you would claim that no matter which way you look at it, it’s a black and white image, and I would say that maybe it does depend on which way you look at it, but that would be quite worthless; I see what I see, and that’s that.


We all keep in back of our heads the fact that different people see the world differently. Either literally, as in, they are colourblind, or more abstractly, as in, they grew up in a different environment and had different life events and experiences and relationships and traumas and solar flares which shaped their persona in unique and delicate ways. But often the “back of the head” is very, very deep inside, and we are not consciously aware that we are judging others based on our own experiences and not on theirs.

So it’s good to occasionally get a reminder. A reminder that our experiences change the way we perceive the world, maybe even permanently; a reminder that what may be crystal clear to one may be the exact opposite to another. The McCollough effect is such a reminder, and a darn freakin’ awesome one at that.
The McCollough effect is produced as follows: you look at a grating with horizontal stripes (much like the top-left square above) that is coloured green for a couple of seconds. Then you look at a grating with vertical stripes that is coloured pink for a couple of seconds. Rinse and repeat for, say, 5-10 minutes. Afterwards, when you look at the ordinary black and white gratings, they appear to be coloured pink or green, depending on their stripe pattern.
This is reminiscent of “image burning” on the retina, where if you stare at an image for a while and then at a blank wall, you see an “afterimage” of what you looked at. But it goes much deeper than this. For example, it’s specific to the grating pattern: if you rotate the grating you are looking at by 90 degrees, the green and pink colours are swapped; if you rotate by 45 degrees, they disappear altogether! It also lasts longer. I did the experiment for 10 minutes, meaning I endured a 10 minute staring contest with the pink/green gratings, and the effect lasted for three days. Let’s repeat: for three days afterwards, instead of seeing a black and white square with horizontal stripes, I saw a pink square with horizontal stripes. Some people retained this effect for months!

Here is a link where you too can witness the phenomenon:
http://lite.bu.edu/vision-flash10/applets/Color/McCollough/McCollough.html
It takes a bit of patience to sit through 10 minutes of staring, but I think it’s quite worth it; it’s certainly much better than all those TED videos claiming they will change the way you see the world.

Maybe I’m reading a bit too much into this overall esoteric phenomenon. After all politics and worldviews are much more concrete, aren’t they? Well, what you see is what you get.

But to end lightly, let’s finish off with an ever relevant SMBC:
http://www.smbc-comics.com/comic/2011-03-23

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